Speaker: David Sullivan, DFA
Topic: The Value of Advice - Effective client communication and the 4 S Framework
This presentation focuses on using an integrated framework of scripts, stories, sketches and supplements to increase the effectiveness of a communication and messaging strategy. Attendees will learn how each part of the framework plays a vital role in determining how best to reach the target audience with the intended message, as well as how to use these different methods in combination. Specific examples of how each part of the framework has been applied in different instances throughout history is reviewed.
Registration is FREE!
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FPA of South Carolina is a 501(c)6 non-profit organization.
